Our Strategies
How we drive lasting change in health care
Organizing and Mobilizing Grasstops
A civic home base for doctors across specialties to push for meaningful reform through our initiatives.
Mobilizing experts to defend and expand access to reproductive health care.
Expanding our network of physicians and health care professionals through text and email campaigns.
Providing continuous development to keep physician leaders engaged and energized.
Empowering future leaders in health care and patient advocacy.
Advancing Policy & Supporting Implementation
A platform for doctors to influence policy through politician accountability and education.
Ensuring lawmakers are informed about key health care issues and their impact on constituents.
Holding policymakers accountable for their actions, we organize and use earned and paid media to inform the public about their elected representatives’ choices.
Blending high-level strategies and community advocacy for maximum impact.
Engaging influential community leaders and health care professionals to advocate for policy change at the highest levels, driving reform through their trusted voices and networks.
Building powerful partnerships to create a health care system that works for everyone.
Shaping the Narrative
A trusted voice steering the conversation to accurate, patient-centered health care stories told with an unrivaled communications footprint.
Informing the public about the health care issues that matter.
Amplifying our message through media channels to expand our reach and create meaningful influence by ensuring physician and patient stories resonate far and wide.
Quickly addressing breaking news and crises to promote our message inside the news cycle or combat disinformation as it happens.
Leveraging the latest data and research to ensure our messaging resonates with our audience and maximizes impact.
Engaging Voters & Encouraging Civic Participation
A catalyst for empowering citizens to take action and vote for health care reform.
Providing accurate, accessible information to empower voters on health care issues.
Spotlighting key health care issues in elections to ensure voters understand what’s at stake.
Engaging doctors, patients, and advocates through social media campaigns and earned media to turn out in support of crucial health care reforms.
ACCOUNTABILITY WINS!
VA: FLIPPED THE HOUSE OF DELEGATES
(2023)
- The Committee endorsed 90 candidates who scored 100% on the Committee’s “Care for VA” questionnaire, which covered: Prescription Drug Affordability Boards, reproductive freedom, and health care expansion
- 58.1% (36) of the House of Delegates “Care for VA Candidates” and 60.7% (17) endorsed Senate candidates won their races
- Democrats regained control of the legislature and provide a necessary check on Gov. Glenn Youngkin
WI: FLIPPED THE SUPREME COURT
(2023)
- Mobilized over 300 medical professionals to advocate for Judge Protasiewicz
- Generated statewide and national press about the stakes of the race
- Physicians as the most credible messenger in the debate made clear that Protasiewicz was a vote for reproductive freedom
AZ: ACCOUNTABILITY FOR KARI LAKE
(2022)
- Physicians mobilized to hold gubernatorial candidate Kari Lake accountable for her hardline anti-abortion stance, drawing attention to the dangers of it through an earned media blitz
- Gov. Katie Hobbs elected to office and is a necessary check on extremist Republicans in the state legislature
WI: ACCOUNTABILITY FOR TIM MICHELS
(2022)
- Doctors blanketed Wisconsin airwaves to explain just how dangerous gubernatorial candidate Tim Michels’ stances against abortion access were
- Gov. Tony Evers remains in office and is a necessary check on extremist Republicans in the state legislature
MI: NEW PRO-HEALTH TRIFECTA
(2022)
- Doctors communicated the medical dangers of gubernatorial candidate Tudor Dixon’s support for banning abortion with no exceptions for rape, incest, or health of the woman
- Digital accountability ads highlighted Dixon’s own dangerous words against reproductive rights
- Local doctors distributed over 700K letters to their neighbors outlining what was at stake for reproductive rights
- Endorsed 38 “Care for MI Candidates” fighting for patients, 23 of whom are now in the Legislature
MN: NEW PRO-HEALTH TRIFECTA
(2022)
- Doctors stood up when gubernatorial candidate Scott Jensen attempted to downplay his extreme anti-abortion stances
- Earned statewide media coverage to remind the public of his extreme positions
- Endorsed 41 “Care for MN Candidates” fighting for patients, 19 of whom are now in the legislature
PA: ACCOUNTABILITY FOR DOUG MASTRIANO
(2022)
- Doctors spoke out against gubernatorial candidate Doug Mastriano’s extremist anti-abortion statements
- Demanded that Mastriano be transparent about his record, despite his attempted silence on the issue
US: ACCOUNTABILITY FOR DONALD TRUMP
(2021)
- Mass physician accountability actions for Trump’s anti-health actions
- Doctors spoke out in national op-eds and on cable news, combatting disinformation
- Generated over 300 local TV stories in health care battleground states in Oct ‘20 alone
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