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Winning Elections

A catalyst for empowering citizens to take action and vote for health care reform.

OUR CURRENT STRATEGIES

Voter Education

We’re providing accurate, accessible information to empower voters on health care issues.

Physicians share credible information and unique patient perspectives about timely issues from paid family and medical leave to Medicaid expansion to reproductive freedom.

Health Care on the Ballot

We’re spotlighting key health care issues in elections to ensure voters understand what’s at stake.

We focus on how election issues can impact health care access and affordability as well as public health, clearly illustrating how these issues impact people’s lives.

Voter Mobilization

We’re engaging doctors, patients, and advocates through social media campaigns and earned media to turn out in support of crucial health care reforms.

As voters increasingly get their information from less traditional media sources, we use a diverse and strategic approach to target key voters, accounting for their age, background, and other factors.

STRATEGY HIGHLIGHTS

Diverse Paid and Earned Communications to Target Variety of Voters

We are increasingly diversifying our tactics for reaching voters to keep up with changing behaviors and new forms of media. We can’t just rely on TV and newspapers stories anymore — we’re using cutting-edge digital ad placement, TikTok and other new forms of social media, and consistent audio/visual content creation to reach people in addition to more traditional methods of local TV stories, creative mail pieces, etc.

STRATEGY HIGHLIGHTS

Diverse Paid and Earned Communications to Target Variety of Voters

We are increasingly diversifying our tactics for reaching voters to keep up with changing behaviors and new forms of media. We can’t just rely on TV and newspapers stories anymore — we’re using cutting-edge digital ad placement, TikTok and other new forms of social media, and consistent audio/visual content creation to reach people in addition to more traditional methods of local TV stories, creative mail pieces, etc.

Our Strategies in Action:

Voters back abortion access in Missouri

Doctors call on Arizonans to vote yes on Prop. 139

OPINION: Nevada can strengthen reproductive freedom, access to abortion with Question 6

More than 250 Montana medical professionals sign letter supporting CI-128

Opinion | From statehouse to White House, health care is on the ballot

Healthcare providers launch $550,000 ad buy targeting Republican state representatives