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Shaping the Narrative

A trusted voice steering the conversation to accurate, patient-centered health care stories told with an unrivaled communications footprint.

OUR CURRENT STRATEGIES

Public Education

We’re informing the public about the health care issues that matter.

When patient experiences are at the forefront of people’s minds, the conditions are created to make tangible progress toward health equity for all.

Earned and Paid Media

We’re amplifying our message through media channels to expand our reach and create meaningful influence by ensuring physician and patient stories resonate far and wide.

We use an aggressive array of earned media strategies, including virtual and in-person press conferences, pitching media interviews, op-eds and letters to the editor in order to move effective messages in key media markets.

Rapid Response Communications

We’re quickly addressing breaking news and crises to promote our message inside the news cycle or combat disinformation as it happens.

We know that in this day and age, timeliness is everything, so we keep our ears to the ground on health care news and ensure physician voices are part of the narrative as quickly as possible.

Public Polling & Research

We’re leveraging the latest data and research to ensure our messaging resonates with our audience and maximizes impact.

Moving the wrong message can be not just ineffective but harmful to the cause. We make sure physician messages are backed by polling and tested whenever possible in order to first, do no harm, and second, be as effective as possible.

STRATEGY HIGHLIGHTS

Amplifying Physician Voices in Reproductive Ballot Initiatives

In 2024, the Committee to Protect Health Care worked in coalitions across 5 states to protect reproductive freedom via ballot initiatives, with 4 of these initiatives succeeding.

We worked closely with partners to use poll-tested messaging, centering patient stories via trusted physician messengers.

Responding Rapidly to Dobbs

When the U.S. Supreme Court issued the Dobbs decision in 2022, overturning Roe v Wade and the federal right to abortion, physicians with the Committee were ready to respond in 8 states where ballot initiatives and elections could impact state abortion access.

Within 9 hours of the court’s decision, we held 6 virtual press conferences featuring physicians sharing what the decision meant for their patients, with 2 more the following day.

Holding Anti-Care Politicians Accountable

In the face of relentless attacks on health care, from reproductive rights to Medicaid, we expose and hold accountable those politicians who seek to restrict access to essential care.

We mobilize physicians to challenge anti-care lawmakers, calling out their harmful policies through press events, op-eds, and paid digital advertising campaigns.

Our efforts helped bring public scrutiny to policies that endanger patient health, while equipping voters with the facts they needed to make informed decisions. By leveraging the voices of trusted medical professionals, we ensure that attacks on patients’ health do not go unanswered.

STRATEGY HIGHLIGHTS

Amplifying Physician Voices in Reproductive Ballot Initiatives

In 2024, the Committee to Protect Health Care worked in coalitions across 5 states to protect reproductive freedom via ballot initiatives, with 4 of these initiatives succeeding.

We worked closely with partners to use poll-tested messaging, centering patient stories via trusted physician messengers.

Responding Rapidly to Dobbs

When the U.S. Supreme Court issued the Dobbs decision in 2022, overturning Roe v Wade and the federal right to abortion, physicians with the Committee were ready to respond in 8 states where ballot initiatives and elections could impact state abortion access.

Within 9 hours of the court’s decision, we held 6 virtual press conferences featuring physicians sharing what the decision meant for their patients, with 2 more the following day.

Holding Anti-Care Politicians Accountable

In the face of relentless attacks on health care, from reproductive rights to Medicaid, we expose and hold accountable those politicians who seek to restrict access to essential care.

We mobilize physicians to challenge anti-care lawmakers, calling out their harmful policies through press events, op-eds, and paid digital advertising campaigns.

Our efforts helped bring public scrutiny to policies that endanger patient health, while equipping voters with the facts they needed to make informed decisions. By leveraging the voices of trusted medical professionals, we ensure that attacks on patients’ health do not go unanswered.

Our Strategies in Action:

Maine Physicians Urge Sen. Collins to Reject RFK Jr. for HHS Secretary

Over 17,000 doctors sign letter urging Senate to reject RFK Jr. as health secretary

North Carolina Physicians Urge Sen. Tillis to Reject RFK Jr.’s Nomination for HHS Secretary

Wisconsin Physicians on Halloween: Republican Lawmakers’ Repro Health Care Policies Are Frightening

The Affordable Care Act Could Soon Be Upended

Abortion Access is at Stake This Election: Dr. Kumar Interviews with ABC News